Knowledge is power
Sure, it sounds like something our teachers told us back in school. We probably just shrugged our shoulders, thinking ‘whatever’. But in our hearts we all know, the teachers were right.
Knowledge has been key to us since we started back in 1969. Over the years, we have gained a deep understanding of how the industry works and the dubious conditions on which it is based. But also of how we must act to make it better; for the farmers, the producers, the consumers, and not least, for our planet.
To us, knowledge is about responsibility. Every day we try to do something better than we did yesterday. Not only developing our own products and ways of working, but trying to change the fashion industry as a whole.
At a time when biased opinions may have the same impact as substantiated facts, it is more important than ever to stand up for knowledge as the true way forward.
This is our statement. We believe in the power of knowledge to create change and make real difference.
Your friends at
P.S Tell your teachers we said hi.