As a brand, our inspiration comes from the great environmental challenges facing humanity. It’s really just that simple.
The fashion industry is often accused of being irresponsible and short-term thinking. Unfortunately, that’s true in many ways. But there is another path. And it’s there for everyone to choose.
When we started our family business 50 years ago, we made a promise to fight pollution, injustice and waste of resources. These have been the guiding principles for every decision and every action in our company ever since. No other inspiration is really needed. Responsibility is the basis for each material choice, each product design, each purchase, and each transport.
Today our mission is not as lonely as it once was. The new awareness is a power we embrace. As a company we are determined to continue to challenge the conventions in the textile industry, to be on the lookout for new sustainable innovations and to stay true to our vision.
Because we believe in authenticity, and we think you do too.
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