Johan Andrén, our Country Manager for Sweden, spoke about the mission of KnowledgeCotton Apparel in an interview with BestOfBrands.
BoB: Johan, please tell us about KnowledgeCotton Apparel and the idea behind.
Johan: Did you know that we started out as a fabric producer back in the late 1960s? We quickly became aware of the destruction taking place in the industry – both of our environment and people’s lives.
We believe that together we can make a change for the better.
As a protagonist in the fashion industry, we see it as our responsibility to care for our planet. That’s why we produce timeless and sustainable products and promote fashion choices that are as clean and natural as possible to help protect the world that we will hand over to our children.
To us, fashion is much more than the fabrics we wear on our body, it is also about taking responsibility for people and the environment. Our mission is to provide the conscious male consumer with sustainable fashion choices – without making any compromises when it comes to style, comfort or quality.
BoB: Why sustainable fashion?
Johan: There is only 1 planet!
But to meet our current resource requirements, we actually need 2.5 planets. Sustainable solutions are therefore urgently needed.
Even today, organic cotton production makes up less than 1% of the global fashion industries’ cotton production!
But last year this still saved the world:
218 billion litres of water, 289 million kilowatts of energy, 93 million kilograms of carbon emissions, 315.050 kilograms of pesticides and 41 million kilograms of chemical fertilisers.
This shows us that it is possible to make a difference and is the reason why our garments are 100% produced by certified manufacturing partners using sustainable methods and materials.
BoB: Is sustainable fashion moving from niche to mass?
Johan: There’s no getting around sustainable fashion these days. The awareness towards sustainability is increasing all the time. Our goal is to further increase this awareness to make a change!
We really want to make a difference.
BoB: How can you make a difference?
Johan: Everything is changing in today’s rapidly changing world – also the global fashion industry.
Here at KnowledgeCotton Apparel we take these developments seriously and the desire to change has been at the heart of our business throughout our history.
We surround ourselves with innovative people who also strive to seek new solutions that are smarter and better for our world – for all of us! We invest in innovation and sustainability to stay ahead of the game and to feed change in our business. In supporting change, we support businesses and people around the world who are motivated by sustainability and innovation.
At KnowledgeCotton Apparel, we’ll always stay true to our mission of designing innovative and sustainable fashion that will live to inspire future generations.