Our mission to challenge the status quo.

Most of the clothes we wear contain some pretty toxic additives. Conventionally grown cotton uses more insecticides than any other single crop on the planet, having a signification impact on our environment and eco system. Clothes are a human necessity. We all need it. But how often do you stop to think about the clothes you are wearing and the impact they have on the environment?


We have been in the textile industry since 1969, and we have seen the inside of an industry that is responsible for an enormous human impact on the environment.

We know, to make real change, serious action is needed.

We believe in sustainable menswear that makes a difference.
To us fashion is not just about looking good. It’s also about doing good, doing what is right and feeling good about it – with respect for people and the environment. We redesign classics and give them a contemporary feel. We never comprise on style, comfort and quality. But at the same time, we make clothing that takes a stand. To us, each piece of apparel is part of something bigger than fashion.

Our philosophy is built under three core elements

Gain knowledge

Gain knowledge means that we are constantly searching for new ways to improve our impact on the environment. We are curious, and we are always on the lookout for new innovations. We never settle. We always seek to move forward. To make change - and to bring knowledge forward.

Take action

Words may inspire action. But only action creates change. Therefore, we always seek to change conventions and we embrace change. We use the knowledge that we gain every single day to actively change our business and industry.

Earn respect

Respect is something you earn. But it is also something you pay others. Your surroundings and the environment. We believe that it is important to pay respect to those around us. We are paying respect to the planet and its citizens and use resources in the best conditions possible.

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