Renowned Danish department store Magasin du Nord encourages sustainability initiatives with their ‘We Love to Care’ award. For 2019 they have awarded the international clothing brand KnowledgeCotton Apparel.
“This award is a fine recognition for all the hard work that we put in every day. It is especially rewarding that it comes from one of our initiated partners. It shows that our values are clearly present in every step of the way, from our supply chain, through our retailers, to the end consumer,”says owner and CEO Mads Mørup.
Here is how Magasin du Nord wants to convey the concept and the winning brand: “Magasin wants to be more than sustainable. We want to take responsibility for people, the environment and our planet. This year we are rewarding one of our partners with the “We Love to Care” award, to show our appreciation towards sustainable initiatives. This could be in terms of increasing the Millennium Development Goals through sustainable solutions, to promote charity or to focus on using innovative methods in the production. With the prize follows a contribution of 50,000 DKK for a charity project chosen by the partner in collaboration with Magasin.”