Sustainable innovation

Sustainable innovation

We design for tomorrow

We want to make fashion where both design and quality is long-lasting. That’s why we are always pushing the boundaries for what’s possible. Either with fabrics, dye, designs, manufacturing and all in between. Our impact on the environment needs to be as low as possible, just like we need to figure out how we can give back to our planet and the people we work with.

Sustainable innovation is not just the aspect of how we manufacture our clothes. It includes other aspects like how we conduct our business and share our knowledge. Sustainable innovation means that we choose our collaborations carefully and place high demands on our partners in terms of fair working conditions, organically approved fabrics, use of chemicals, and traceable recycling processes.

The core is sustainable innovation

We conceptualize sustainable innovation by creating collection frameworks. Meaning these frameworks are based on sustainable development. They emphasize the inspiration behind each collection and the unique and sustainable approach we’ve had designing and developing it. In this way we can meet the expectations of today’s consumers, that brands take responsibility and require progress. At KnowledgeCotton Apparel we acknowledge the contemporary challenges, and we provide some of the solutions.

Curious yet? Read about some of our frameworks below.

Natural dye

Our Nuance by Nature framework is all about the dyeing methods used to dye our garments.

All products in our Nuance by Nature collection are dyed ONLY using natural resources, like herbs and plants. The color of the garment is selected and perfected by the greatest designer of all time – Mother Nature herself. This means our clothes are dyed by using e.g., spinach, walnut, black beans, or turmeric.

The natural dye is 100% organic. No chemicals are used in the process, only nature’s own nuances.

Recycling and circularity

Every piece of clothing in the Reborn range is made of recycled and reused materials. And all products are designed to be recycled. Therefore, our metal buttons can be screwed off, so they can be reused. All labels have been made from recycled materials so they can be a part of a circular system.

Each component of each piece of clothing that is recycled to become a part of our Reborn range is carefully extracted and redesigned to be reborn in a circular system.

For this reason, all products are made in the colors which has been recycled, meaning, their isn’t used any water to color/dye the products.

1. Reaching a new level of sustainable innovation

Regenerative Organic clothing is the next step in sustainable innovation. Being a product of regenerative agriculture helps restore and replenish the natural environment and contributes to soil health, biodiversity, animal welfare, and fair working conditions for farmers.

2. Aiming to reverse global warming

By capturing carbon in soil and above-ground biomass, Regenerative Organic farming aims to reverse global warming. The practices also help avoid deforestation, one of our biggest climate threats, and put an end to desertification and soil degradation.

3. Converting to Regenerative Organic farming

As of today, we have converted 470 of our cotton farms in Telangana State, Utnoor Mandal, Adilabad in India to the highest organic standard: Regenerative Organic. Our next mission is to, village by village, support another 800 farms in converting to Regenerative Organic cotton farming.

Organic, recycled, and responsible

We strive to use the most responsible fabrics possible to minimize our impact and out of respect for you and the people we work with.

Organic cotton

Our organic cotton is third-party certified and grown on fields without the use of harmful chemical fertilizers, pesticides, or defoliants. Only natural fertilizers such as compost and animal manure are allowed. Genetically modified organisms (GMOs) are prohibited in organic products.

All of our products with cotton are 100% organic third-party certified cotton, this have been our standard from the beginning. We are proudly supporting the 1% of organic cotton being produced worldwide.

Organic linen

Linen is a natural textile made from the fibers of the flax plant. This fiber does not need irrigation, just like the plant gives the fabric it's natural coloring.

Garments have been made from linen for thousands of years and it is one of the oldest fibers used for textile production.

Linen is well-known for its strength, absorption, soft-fell, and breathability.

Organic wool

We use third- party certified wool, that is either organic or recycled. This organic wool is produced with biodiversity and animal welfare in mind.

Organic third-party certified wool is a part of our ethical production focus just like not over producing wool with the cost of unethical wellbeing for the animals.

Our recycled wool is either post- or pre-consumer recycled, and a part of our environmental focus. The organic certified wool is mulesing-free and certified ethical. We call this ‘’Happy sheep wool’.

Recycled PET

PET is polyethylene terephthalate, a type of plastic derived from petroleum used to make soft drink bottles.

By shredding and melting recycled PET bottles, the recycled bottles can be turned into yarn and then woven into fabric called recycled PET polyester.

The difference between recycled PET and recycled polyester is that recycled PET is only made from recycled plastic bottles, whereas recycled polyester is made from different used and trashed plastic products, both pre- and post-consumer.

Recycled polyester

Recycled polyester is made from used plastic from products like fishing nets, phone cases, carpets, and many more.

We use both post- and pre-consumer recycled polyester. The quality of recycled polyester is as good as virgin polyester – it is very resilient, quick drying, and easy to wash while keeping its shape.

The recycling of polyester remains an important part of our product range and we have added new, interesting fabrics such as suede and fleece to the product mix of recycled polyester. Our rain jackets are a growing product group and are made from a 100% recycled base fabric.

Recycled nylon

Nylon is derived from petroleum.

Recycled nylon fibers are made from trashed nylon products like clothing, carpets, or fishing nets that end up as waste on land fields. These products are shredded and melted to be used as fabric. Our recycled nylon fibers are generated from post or pre-consumer recycled materials.

All our certified recycled nylon products are an important part of our environmental clean-up work.

Tencel™ Lyocell

Tencel is made from wood pulp from sustainably managed forest plantations.

The fiber production uses less water in the production process than cotton. The spinning process recycles water and reuses the solvent at a recovery rate of more than 99%.

Tencel gives the garments a light, soft and smooth feel.

ECOVERO™ Viscose

Viscose is made from cellulose derived from wood fibers.

ECOVERO™ is the new standard in eco-responsible viscose. EcoVERO viscose is derived from certified renewable wood sources using an eco-responsible production process by meeting high environmental standards.

LENZING™ ECOVERO™ fibers tailor to a sustainable lifestyle, contributing to a cleaner environment.

Third party certifications equal credibility

Working with certifications has always been a big part of our traceability and integrity strategy. To us, it is a matter of credibility. Having the right certificates shows that we are a company that is serious about sustainability and determined to make a difference.

Our certifications give you reassurance that the product you buy in fact has been certified and inspected by a third party. This gives a guarantee for the raw fiber input, the production process, the chemicals used, and the people involved are all done in the best possible way and that they meet the world leading standards for integrity and transparency.

Read more about our certifications here.