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World of Knowledge / Stories / Challenge conventions

Challenge conventions

What if we told you we’re turning plastic and nylon waste into sustainable fashion?
Or that we’re launching a new super clean denim line – probably the most honest denim ever created?

We believe there is too much 'status quo' in our business. To drive sustainable innovation we need to constantly keep challenging ourselves. Challenge our product portfolio, our own ways of working, our partners – and our customers. But we also want to challenge the fashion industry as a whole.

We say it's time to take action. Fashion can be sustainable. Must be sustainable.
Stay tuned for our Knowledge Autumn/Winter collection 2019 – challenging conventions.