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World of Knowledge / Stories / On a mission
How can you tell real green from greenwashed? We can totally understand the confusion. Sometimes it feels as if we´re all in the middle of a huge “green race” without any rules. But we're not overly concerned with that. After all, it's good that environmental issues are high on the agenda. 

At KnowledgeCotton Apparel we believe in honesty - always have. We see sustainable innovation as our great mission. It's our biggest inspiration. We get inspired by action and authenticity. By people who fight to make a difference, people who truly care about our future. 

Since we started our journey 50 years ago, responsible environmental practices and passion for quality have been our fundamental standards. To continue this journey and stay true to our cause is the coolest and most inspiring mission we could ever think of. 

Share our vision. 
Iceland’s vast landscape. Photographer Alexander Hall experience the land of legends.
Text: Bläck & Co and KnowledgeCotton Apparel
Photo: Alexander Hall