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Take action / Take action / Organic cotton

Organic cotton is cotton that has been grown on fields without the use of chemical fertilizers, pesticides or defoliants.


Only natural fertilizers such as compost and animal manure are allowed. Genetically modified organisms (GMOs) are prohibited in organic products.

We source most of our organic cotton from Turkey and India. Our organic cotton from India comes from the state-of-the-art organic cotton and Fairtrade project called Chetna Organic.

The coalition in Chetna is a network of different brands that share the same goal of sourcing fair organic cotton for their supply chain. The goal is to improve the livelihood options of smallholder farmers by making their farm systems more sustainable and profitable and creating access to ethical and fair-trade markets for cotton.

By using Fairtrade certified organic cotton, we ensure the wellbeing of farmers and their families with decent payment, fair working conditions and organic farming methods.

What does 100% organic cotton solve?

91% less water
Worldwide, most organic cotton is grown on rain-fed farms – meaning there is no irrigation. The soil is healthy and holds water 50% better than conventional soil. The water usage in growing organic cotton is 91% lower than that of conventional cotton.

0% Pesticides and fertilizers
Pesticides and fertilizers – It takes 400 grams of raw cotton to make one T-shirt. One conventional T-shirt contains 165 grams of pesticides and fertilizers. Garments produced with organic cotton contain zero pesticides and fertilizers and have a positive impact on almost 220.000 farmers, their families and your skin.

46% less CO2 emissions
CO₂ – Growing organic cotton saves 46% CO₂ compared to conventional cotton.