We decided early on that our business model should be characterized by a different way of thinking. A different way to relate to the industry, to the farmers, the producers, and the consumers. This resulted in a unique set of values based on respect and a relentless desire to always move forward, gain knowledge, develop new ideas and take our concepts further. We have proven that it is possible and we have seen the difference that it makes.
More and more people think like we do. At least among our partners and consumers. Unfortunately, the fashion industry is sluggish and conservative. But we are confident that those who do not stand up and show responsibility will soon lie down and face the consequences.
As a clothing company we cannot change the world alone. But we’re determined to be a game changer in our own business. Thank you for being our friend and ally on this crucial journey. Thank you for encouraging us to lead the way.