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Improve something – every day
“We're always on the lookout for new sustainable innovations. We are in constant progression and are always making sure that we are doing things in a better way today than yesterday. We feel it is our obligation to be in the forefront when it comes to new sustainable solutions, and truly believe that this is the only way forward. For all of us.” // Mads Mørup, founder and CEO
Now, what if we could view this as an opportunity: nearly all of the world’s climate scientists agree that climate change is caused by human activity. In a way that’s good news, because it means we can actually help fix it together.
We are going to be completely honest. Fashion is actually one of the dirtiest industries around. And we want to change that. In a whole bunch of ways. Using organic cotton is one, and it means more than you might think.
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