Improve something – every day
“We're always on the lookout for new sustainable innovations. We are in constant progression and are always making sure that we are doing things in a better way today than yesterday. We feel it is our obligation to be in the forefront when it comes to new sustainable solutions, and truly believe that this is the only way forward. For all of us.” // Mads Mørup, founder and CEO
Clothes to keep you warm - and our planet cool
Now, what if we could view this as an opportunity: nearly all of the world’s climate scientists agree that climate change is caused by human activity. In a way that’s good news, because it means we can actually help fix it together.
Wear your own waste
They say by 2050 there will be more plastic than fish in the ocean. We can help change that. Using recycled PET bottles, we can actually create recycled polyester.
Care what you wear
We are going to be completely honest. Fashion is actually one of the dirtiest industries around. And we want to change that. In a whole bunch of ways. Using organic cotton is one, and it means more than you might think.
Crispy autumn looks online
Turn sunlight into electricity
The solar backpack is designed to charge your electronic devices with 100% sustainable energy. Now available online.
  • No products in the cart.
We use cookies to offer you a better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements. By continuing to browse the site you are agreeing to our use of cookies. You can find further information in our privacy policy.
Got it!