The Urgency of Eliminating Plastic in Fashion

Plastic pollution is one of the most pressing environmental challenges of our time, and the fashion industry is at the center of the crisis. Every year, the clothing industry produces billions of garments, with nearly 70% containing synthetic materials like polyester, nylon, and acrylic. These fabrics might be cost-effective and durable, but they come at an enormous price – the destruction of our environment and potential harm to human health.

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When synthetic fibers are washed, worn, or discarded, they release microplastics – tiny particles that infiltrate our air, soil, and water systems. Research shows that synthetic fibers from clothing account for around 35% of the primary microplastics found in our oceans. Marine life ingests these particles, mistaking them for food, causing immense harm to entire ecosystems. Alarmingly, microplastics have now been detected in human blood, lungs, and even the placenta, raising significant concerns about long-term health effects.

The solution? A commitment to natural materials and the elimination of plastic at every stage of production.

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At KnowledgeCotton Apparel, we believe that real change starts with responsibility. That’s why we’ve set an ambitious goal: By 2030, we aim to completely eliminate plastic from both our garments and packaging.

Our strategy is simple but transformative:

No plastic fibers: We exclusively use natural fibers like organic cotton, wool, and linen, ensuring that our clothing is free from harmful synthetics.

Innovative packaging: We have partnered with Vela™ to introduce FSC®-certified, weather-resistant paper bags as an alternative to plastic poly bags.

Our promise is clear: No plastic. No compromise. By prioritizing natural fibers and pioneering innovative practices, we prove that clothing can exist without harming the planet unnecessarily.

We invite you to be part of this journey. Together, we can move towards a cleaner, more ethical, and plastic-free future.